We are the original women’s bicycling company founded in
1985 by Georgena Terry. For over 25 years, we’ve been disrupting the
bicycle industry – designing innovative bikes, saddles, apparel and
accessories that fit mobilized women who believe their wheels are their
wings and that pure performance and feminine style can ride in tandem.
We are 100% dedicated to making cycling a more comfortable experience
for all women.
As cyclists, we’re part of an illustrious sisterhood of athletes and
adventurers. We ride through wind and rain. We sweat. We dream. We
discover. We push ourselves to and past our limits. We take each day
and ride it to its fullest. We’re refugees from the corporate world
joined together by a love for cycling and life balance.
Because we believe in the transformational power of cycling, we’re not
just about selling products but helping you to be the best cyclist
you’re capable of being. We offer educational videos, support all kinds
of cycling and charity events, award bicycles to inspirational riders
through our RIDE IT FORWARD grant program and are driven to one mission:
Get more women riding
bicycles–comfortably, safely and beautifully.
Thanks for riding with us.
1985 • Georgena Terry introduces
hand-built, women-specific bicycles to the US, encouraging women to “have a fit”.
1991 • Terry introduces
women-specific bike apparel.
1992 • Women’s Sport saddle designed
to respond to female cyclists’ requests for more comfortable bike
• 1st saddle patent.
1996 • Georgena Terry named one of 4
cycling pioneers by Bicycling magazine.